Wet Shaving Database

Italian men have a well known love affair with fine fragrances. You don’t have to search very hard to find stories of iconic Italian businessmen devoting their time and money reviving a famous fragrance house, simply because they are in love with a scent. Although it was the British royalty that first developed the concept of “the signature scent”, I believe it was in Italy where the concept was embraced by the average man. If you spend time in the streets and piazzas of Italy, you will soon realize how passionate the men are about smelling great; and they really know how to do it right!Son of Zeus was inspired by a very popular fragrance, a fragrance that I’ve often caught a whiff of, while exploring and enjoying time in a country that I love, Italy. This scent is worn by many discerning Italian men and it’s caught my nose on more than one occasion, leaving me intrigued and curious. I knew I just had to create a shaving soap with this timeless scent!